A deliverability-first process.
Sub-domain setup
Sending happens on dedicated sub-domains, keeping your main domain clean and insulated from any deliverability risk.
Mailbox setup
New mailboxes are created under those sub-domains, purpose-built for outreach and kept separate from your day-to-day email.
Mailbox warming (2 weeks)
Before any campaign goes out, mailboxes are warmed for two weeks to build sender reputation, the single biggest factor in whether you land in the inbox or the spam folder.
Contact cleaning
Every record is checked and corrected across names, company names, job titles and email addresses, so nothing goes out looking sloppy or misaddressed.
Email validation
Addresses are validated up front to flag anything likely to bounce or flag as unsafe, protecting your sender reputation before you send.
Sequence setup
Multi-step sequences are built to nurture each contact, with timed follow-ups that keep the conversation going until they're ready to reply.
Spintax personalisation
Every email is spun so each contact receives a genuinely unique version. No two identical sends, which is exactly what keeps you clear of spam filters and in the inbox.
Spam filtering
Copy is scanned and scrubbed of trigger words before launch, so the message that lands reads like a real person wrote it. Because it should.
Let's talk.
Built right, email marketing is one of the highest-return channels there is. We handle it for you and wire every reply straight into your pipeline.